Xtabay Magazine is a print magazine and digital platform created in Playa del Carmen, Quintana Roo, Mexico.
The project was born from an interest in the region's culture, legends, people and experiences. Our goal is to offer an engaging, approachable and carefully presented publication that entertains readers while helping them better understand the place they visit or call home.
A magazine for discovering the region
Xtabay Magazine will be distributed free of charge, initially through selected establishments in Playa del Carmen and nearby areas.
Readers will be able to pick up a free copy from premium magazine display stands designed for Xtabay. Each stand will hold two separate versions of the magazine: one in Spanish and one in English.
Spanish and English allow us to share these stories with local readers and international visitors.
Our pages will feature interviews, local people and businesses, culture, food, places to explore, photography, legends and puzzles.
We are not seeking to become a newspaper or compete for breaking news. We want to produce content that remains valuable over time and can be read, kept and shared.
More than a print publication
Xtabay Magazine brings print, our website and social media together. A story introduced in the magazine can continue on this website through interviews, photography, videos, features and social media links.
This gives people, projects and brands a presence beyond the printed page, with further opportunities for readers to discover their stories online.
A place for brands
Brands participating in Xtabay Magazine will not be treated simply as advertisers. We want to understand the story behind each business: its origins, the people who built it, the values that define it and the experience it offers.
We aim to introduce participating brands through engaging stories about the people behind them, while keeping a consistent editorial style. This helps readers understand what a business offers and why it may interest them.
Our vision
The inaugural issue marks the beginning of a project that intends to grow responsibly and build trust with readers, advertisers, partners and distribution venues.
Our vision is to establish Xtabay Magazine as a trusted magazine and digital platform for the Riviera Maya, bringing together the region’s culture, stories, experiences and businesses.
Growth will be gradual. Each new edition will allow us to include more content, contributors and distribution points while maintaining editorial quality and respect for local identity as our priorities.
About the language of our current materials
Our Media Kit and its presentation videos are currently in Spanish because our initial outreach is aimed primarily at businesses and potential partners in Quintana Roo, Mexico.
However, the print edition of Xtabay Magazine will be produced in two separate versions: Spanish and English. This will allow us to reach local and national readers as well as the international visitors and residents who form part of everyday life in the Riviera Maya.
Our website offers English and Spanish versions of its articles and project introduction. We will add further English-language content as the project develops. Embedded videos remain in their original language unless an English version is explicitly provided.
Xtabay Magazine was born in Quintana Roo and seeks to communicate with everyone who lives or works in the Riviera Maya, visits the region or runs a business here.